Back in the days when using Google Adwords you could get about 1,000 keywords to use in a specific market, load them in your back office and watch the traffic grow. You would get a lot of visitors and make decent money. But Adwords have changed everything and so have customer knowledge. You can't just market like this anymore and expect profit you have to know the “buyer keywords”.

Secret #1:

My reason for using PPC is to start really big in a particular market. To make a big splash!.

Secret #2:

So this is what you do….